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慕尼黑，2016年7月XX日 – 霍夫曼集团——欧洲领先的优质工具系统化合作伙伴，将在网上商城（www.hoffmann-group.com）上架更多新产品，包括高品质品牌GARANT旗下的最新创新技术。从2016年8月1日起，约有10,000件新产品将在网上商城上架，总计将有逾70,000件精选优质工具和高品质车间装备可供选择。详细的产品说明让顾客选购更轻松，能够快速便捷地挑选到合适的产品放入购物篮。
Munich, XX. July 2016 – The Hoffmann Group, Europe’s leading system partner for quality tools, extends its eShop (www.hoffmann-group.com) ) with new products, including the latest innovations from the premium brand GARANT. From 1 August 2016, around 10,000 new items will be available online, making a total of over 70,000 selected quality tools and high-quality workstations and storage options. Detailed product descriptions make it even easier for customers to put together a suitable shopping basket quickly and comfortably.
在霍夫曼集团的网上商城中，各类产品均有调整和更新。加工类刀具产品增加最多，其中包括创新的GARANT MasterSteel 高性能钻头产品系列。此外，“手工具和量具”类别推出了更广泛的产品选择。该类别还首次推出大量博世电动工具，同时带来更多的个人防护装备（PPE）。
The Hoffmann Group’s online range has been revised and refreshed in all divisions. The machining division recorded the highest increase in products, offering innovations in the GARANT MasterSteel high-power drill product series amongst others. Furthermore, the “hand and measuring tools” division is introducing a considerably expanded range. It offers for the first time an extensive range of Bosch power tools as well as a bigger selection of personal protective equipment (PPE).
“我们一直紧跟市场步伐，顺应新趋势，让我们的顾客能够快速发现所缺的高质精优产品，从而在质量和设计方面改善他们的日常工作，”集团董事会主席Reinhard Banasch说道。“因此我们新增了约10,000件新产品和创新技术，加强了与博世之间的合作。作为一个系统化合作伙伴和一站式商店，我们为顾客提供便捷的高质产品和服务。”
“We always keep abreast of the market and react to new trends so that our customers can quickly find what they need to improve their daily work in the quality and design required”, explains Reinhard Banasch, Chairman of the Hoffmann Group’s Board of Management. “That is why we have added around 10,000 new items and innovations, and have intensified our cooperation with Bosch amongst other things. As a system partner and one-stop shop, we offer our customers quality products and services from a single source.”
霍夫曼集团推动业务流程与传播方式的数字化，不断壮大其网上商城eShop。但印刷的产品目录仍会保留。新的2016/2017产品目录将比以前更丰富，总共有三册，可以更好地服务不同需求的客户群体。产品目录分为以下类别：刀具和夹具、手工具和量具、车间装备。这样，霍夫曼集团能够应对日趋多样化的顾客群体。
The Hoffmann Group promotes the digitisation of its processes and means of communication, and is thus continuously developing its eShop. However, a printed catalogue will still be available in the future. The new 2016/2017 catalogue will be more extensive than its predecessor and, with its three volumes, it will specifically target individual customer groups. The catalogue is divided into the following categories: Machining and clamping technology, hand and measuring tools, workstations and storage. This allows the Hoffmann Group to respond to the increasing individualisation of its customer base.
“作为德国领先的机加产品制造商，我们在这一领域已建立了强大的市场地位；但是，机加工领域之外的客户也越来越多，”Banasch继续说道。“因此，在2008年，我们成功将车间装备产品集中建成一个单独的目录。现在，我们也合理的将刀具和夹具产品建成单独的目录。”
“As a leading manufacturer of machining products in Germany, we have a strong foothold in this field; however, we do serve increasing numbers of customers from non-machining fields,” continues Banasch. “This is why, in 2008, we were able to successfully concentrate workstations and storage into its own individual catalogue volume. It is only logical that we now consolidate the products for machining and clamping technology into a separate catalogue volume as well.”
通过将产品分成三个目录，我们能够为每个应用领域提供更加丰富的产品组合选项。
By dividing the products into three catalogue volumes, we are able to offer for each application field an even better pre-selection of the very extensive portfolio.